About us



Decathlon's main purpose is to make sport accessible to as many people as we can. We would like to help, inspire and guide you through your sports experiences. We believe that being active and discovering new sports every day is an important part of a healthy lifestyle. Let's do some sports together, as together is always more fun!




Vitality is Life, intense activity, energy, drive and vigour. Our team is full of vitality as they have, first and foremost, a positive mindset and are bursting with energy. They are enthusiastic, they love creating and innovating, and relentlessly strive to improve and make things around them change.



Being responsible is about making decisions and making sure they are acted upon. Our team is fully responsible for their decisions, both in terms of their team and their customers. Responsibility is also about anticipating the challenges facing society and orienting our actions towards sustainable development. And it is also our responsibility to guarantee the safety of our customers and employees all over the world.



New Zealanders have not waited for DECATHLON to enable their sports practise. However, we believe we can enhance the experience through technical and affordable sports goods.

We will start with DECAT'VAN, a mobile trading van to create proximity and meet sport enthusiasts in order to learn about Kiwi expectations and adapt this French concept. We will grow gradually, starting from 5 sports to reach our final offer with 70+ sports! 

“if you want to be a part of this amazing adventure please register here: JOIN US AS AN AFFILIATE!

Sport bloggers, sport clubs, sport stores, etc ... everyone is welcomed!



We, at Decathlon, were born in Englos, near Lille, in the north of France, some 43 years ago. We have, since this day of July 1976 when Michel Leclercq created Decathlon and gathered around him six "pioneers", followed this one
philosophy: "sustainably make the pleasure and benefits of sport accessible to the many". We at Decathlon have always believed in innovation. Innovation focused on our products, of course, to ensure as many people have access to sport as possible. But innovation isn't just about Labs and R&D.
We believe that innovation is everywhere: in logistics, points of sale and contact, design, and much more.
We know that we have 100 000 entrepreneurs willing to stand up and be counted, breathing life into their projects for our company, harnessing Decathlon's resources as if they were their own.

We're often asked the following question by those who look in on us from the outside: “What and who, exactly, is Decathlon?" We’ll try to keep the answer simple. Decathlon United are now 100 000 employees worldwide.
As we are a team, we call these employees our teammates. Here are three of many examples that explain it in a bit more detail: we’ve got a long way to go in terms of equality; there are far fewer women than men in leadership roles. Our negative environmental impact (production, logistics, transport, etc.) is still far too high. We also need to do better when it comes to inclusivity: we have fewer teammates from the most disadvantaged backgrounds and more who’ve had educational opportunities.

As we recognise who we are – both rich and vulnerable at the same time - why not show it as it has been since that day in 1976 when 7 people who were passionate about sport teamed up to help Michel Leclercq open the first ever store in the Lille region (in Englos, to be precise) in northern France? They only opened this new store in the afternoon so they could do sport in the morning. They knew how to combine the art of achieving their dreams with a unique way of doing so.

We are uncontestably unique, in terms of our philosophy of making sport accessible to as many people as possible. Is there any other company that, on a universal scale, aims to design products, develop services, empower employees through management and grow its own premises in such a way as to introduce and share the benefits to mind, health and wellbeing offered by sport and its related activities?

The way we recruit is also unique. All we require from prospective candidates, from Chile to Israel, and from Lithuania to South Africa, is a degree. A degree is more than just expertise - it's having people skills. Being passionate about sport and about others. This dual commitment contains our four intangible qualities: vitality, responsibility, sincerity and generosity.

Our management style also makes us unique. Everyone at Decathlon is asked to come up with their own personal project, so they can make it happen. We tell them to: “write and star in" their own career. This means that all teammates – based on their own particular skills (which we continuously push them to develop and broaden) - undertake a project that is important to them, in a specific "play area” that then becomes their “Me area". A successful project and personal development requires the skills of other people: clustering knowledge so as to increase capacity. An ability to do. An ability to achieve. An ability to share. An ability to help (one another).

And that's how we like to play and live. United.

The 100 000 teammates of Decathlon United